I had a conversation with someone recently who said, “Posting about a business on social media isn’t effective.” I asked, “Why do you have a logo and what is its purpose?” She replied, “its for brand recognition.” I then asked, “Why do you want brand recognition?” She said, “So that customers will think of me […]

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I’ve been around the business networking scene for more than 10 years now. I’ve met a lot of people and I’ve had quite a bit of fun. However, I lacked significant results for my business. I wasn’t building meaningful relationships. At a typical networking event, I would hand out my business cards to as many […]

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